Learn how to create outstanding products for kids and their parents from industry experts first hand. Building voice tech products for kids is not only a lot of fun but also a challenge. Key considerations in voice design become intensified: Engaging experiences need an outstanding character design and voice persona, different stages of language development need to be handled by the NLU and the user flow, different age groups need to be targeted precisely. Our experts have built one of the most outstanding voice products and will be open to share their learnings and best practices. They will teach you how to focus on simplicity while creating successful voice experiences for kids.
AAV VIRTUAL MEETUP
VOICE x KIDS ENTERTAINMENT
What to expect
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Kids Entertainment Focus
Event Details
TimeTitle
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4:00 pm
Doors open & Networking
Get together in break out sessions or listen to some live music. Use Networking feature to start 1:1 chats!
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DJ Alex B. Groove
DJ & Music Producer
Deep House Cat Show (GER)
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4:30 pm
Welcome & Introduction of our speakers
Meet your hosts and speakers of AAV Virtual Meetup #1
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Tim Kahle
CEO & Co-Founder
169 Labs (GER)
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Dominik Meissner
CEO & Co-Founder
169 Labs (GER)
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Lukas Schoene
Industry Expert for Audio Innovation
BLM/MedienNetzwerk Bayern (GER)
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4:45 pm
Sarah Andrew Wilson – Three Lessons Learned: Creating Voice Experiences for Children.
Designing voice experiences for children can be a fun and often deeply rewarding process. However, there are a few common missteps developers make in creating experiences specifically for children. In today’s talk, I’ll discuss three lessons we’ve learned at Matchbox.io when creating “Kids Quiz” and other popular children’s voice applications. Specifically, I’ll look at our trials and errors in making content age-appropriate, constructing a clean design, and handling unexpected (and often hilarious) errors.
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Sarah Andrew Wilson
Chief Content Officer
Matchbox.io (Washington D.C., USA)
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4:45 pm
Caitlin Gutekunst - From silly stories to tangible toys - where kids’ voice-first interactions will go in the future.
Though not the primary target user of most voice interactions, kids are easily adopting this new medium and even driving increased usage in the home. In this presentation, I will share learnings from Creativity’s history of designing some of the most beloved voice-first interactions for kids, from our first voice experience released in 2017 to the first-of-their-kind voice-powered toys launched this fall. I’ll also discuss the challenges around discoverability and marketing kid-targeted voice experiences, and how to navigate around them.
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Caitlin Gutekunst
Senior Director, Marketing & Development
Creativity, Inc. (San Francisco, USA)
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4:45 pm
Matt Hammersley – Leveraging Voice to Promote Family Engagement.
One of the unique things about voice is the ability to have shared experiences. Unlike apps, which are designed for a “personal” device, voice opens the door to reimagine new experiences that engage families together. I’ll go through specific differences in voice technology, content design, and experience flow that we’ve found successful when building for the family as a whole...and some not so successful.
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Matt Hammersley
CEO
Novel Effect (Seattle, USA)
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4:45 pm
Isabel Suttner - How to create voice-centered characters and immersive stories for kids?
Interactive audio content design is a core challenge in the development of voice experiences. Especially in the area of kids entertainment, identification with characters, immersion in the story and intuitive interactions are key success factors. Based on Seven.One Entertainments' learnings with “Maxi’s Zeitreisen”, one of the most popular kids skills in Germany, Isabel will guide you through key aspects to consider when creating interactive content for voice applications. Key aspects she will highlight are a compelling character design, different content activity modes within an application and communication patterns as an orientation aid.
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Isabel Suttner
Director Innovation
Seven.One Entertainment (Munich, GER)
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5:20 pm
Break Out Sessions & Networking
Meet our speakers in their break out sessions, listen to live music or get in touch with other attendees in the "Networking" area
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6:00 pm
Networking Break
Grab a fresh cup of coffee, beer or Iced tea and use the networking feature to get connected to other voice enthusiasts. It's really fun!
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6:15 pm
Summary & Takeaways
Key takeaways from break out sessions, brought to you by our 4 speakers
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Dominik Meissner
CEO & Co-Founder
169 Labs (GER)
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Tim Kahle
CEO & Co-Founder
169 Labs (GER)
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Sarah Andrew Wilson
Chief Content Officer
Matchbox.io (Washington D.C., USA)
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Matt Hammersley
CEO
Novel Effect (Seattle, USA)
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Caitlin Gutekunst
Senior Director, Marketing & Development
Creativity, Inc. (San Francisco, USA)
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Isabel Suttner
Director Innovation
Seven.One Entertainment (Munich, GER)
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6:30 pm
Networking, Sessions, Women In Voice & Live DJ
Socialize in our living room session, meet the representatives from Women In Voice Germany or listen to some live DJ music (Session: LIVE DJ).
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Women In Voice (Germany)
Women In Voice
German Chapter
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DJ Alex B. Groove
DJ & Music Producer
Deep House Cat Show (GER)
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Join the conversation at
#AAVclub #KidsAndVoice
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